L'Oreal Hicolor H23 Black Plum

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$4.99
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$4.99
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  • Formulated with anti-breakage ceramide R complex
  • It provides multiple copper-free lifts and deposits
  • Specifically formulated for dark hair bases
  • Long-lasting color


The Excellence HiColor Violet and Black shades are new additions to the HiColor range, featuring three Violet and three Black shades that deliver true-to-tone color results on dark hair bases. This collection represents a new and unique color palette for HiColor and L'Oréal Technique and will appeal to new HiColor users seeking violet, blue, and plum shades for their hair.

HiColor is a permanent hair color brand from L'Oreal Techniques specifically formulated for dark hair bases. All shades in the line provide multi-level lift to dark hair in a single step without brassiness. The shades are mixed in a 1:1.2 ratio with Oreor Crème Developer 30 volume (20 volume for relaxed hair). Processing time is 30 minutes at room temperature.

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